Texas Pocket Springs, located in Alvarado, TX, has created a new innovation in the world of innerspring mattresses – the Glue-less Pocket Spring Assembler.
This video was created to gain both brand recognition, and to showcase the new innovation the company has created. A script was created working with the lead designer and the CEO of the company. Once everyone was on the same page, I visited the factory to gain a visual perspective.
Soon after, the shoot was scheduled where the new machine was showcased.